Facebook Ads Design and Strategy

I developed a Facebook Ads strategy to increase the visibility of the brand and product, build new audiences, and stay in the minds of users who were already familiar with the brand and product. By using customized and lookalike audiences, we were able to cover every step of the customer journey, which helped us achieve a 30% growth each month after implementing this strategy.

I was responsible for creating the design of the ads, selecting the videos we would use as creatives, and setting up the campaign on Business Manager.